On May 2, 2025, the Department of Digital Marketing Design of Ming Chi University of Technology held a joint press conference with the Yongkang International Commercial District at the 4th floor of E.SUN Bank (Yongkang Branch), showcasing graduation projects from the 114th class under the theme “Yongkang East-West Campaign: #ArtisticFlavor Journey.” The event spotlighted successful academia-industry collaboration and cultural marketing for local revitalization.

Located in Da’an District, Taipei, Yongkang Street is known for its rich cultural heritage and culinary appeal. In 2022, it was ranked the 4th coolest street in the world by Time Out. Now in its fourth year, the “2025 Yongkang East-West Campaign” includes digital walking maps, gourmet challenges, stamp collection activities, and social media contests to invigorate local business and build a friendly urban image.

At the “Mom’s Day Out in Yongkang” press event, Chairman Lee Ching-Long of the Yongkang Commercial District appeared as the “AI Godfather,” emphasizing the concept of “buying a better life” and highlighting the district’s spirit of cultural innovation.

The “Yongkang#ArtisticFlavor Journey” design showcase, co-created by students and faculty, featured works inspired by local branding, culinary experiences, and cultural exploration. After months of field visits, interviews, and design refinement, students presented creative and practical outcomes that deeply reflect Yongkang’s identity. The event not only served as an off-campus exhibition but also as a testament to creative implementation and social engagement.

Many of the featured works will also be presented at the Young Designers’ Exhibition on May 9. From the fatigue and sweat during setup to each heartfelt interaction with visitors, every moment was quietly captured by the student media team. This is more than a simple exhibition — it is a journey of transforming ideas into reality, a record of growth and persistence.

A heartfelt thank you goes to every member of the Digital Marketing Design program. Everyone played an irreplaceable role in making this graduation showcase a success.

中文：114級數位行銷設計系攜手永康商圈舉辦「#藝遊味境」成果展 推動產學共創與文化行銷
This article is simultaneously published in the 32th edition of the SDGs E-paper.