The 114th Graduation Exhibition “𝐘𝐨𝐧𝐠𝐊𝐚𝐧𝐠 #𝐀𝐫𝐭𝐢𝐬𝐭𝐢𝐜 𝐅𝐥𝐚𝐯𝐨𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲” of Ming Chi University of Technology’s Department of Digital Marketing Design joined the “2025 Yongkang East-West Campaign” in Taipei to support local revitalization efforts.

Located in Taipei’s Da’an District, Yongkang Street is an internationally renowned cultural and culinary hotspot. In 2022, it was named the 4th coolest street in the world by Time Out.

The “2025 Yongkang East-West Campaign” features activities such as digital walking maps, culinary competitions, stamp rallies, local markets, and social media contests to boost consumer engagement and cultural interaction.

At the “Mom’s Day Out in Yongkang” press event, Chairman Lee Ching-Long appeared as the “AI Godfather,” promoting the message of “buying a better life,” underscoring the district’s commitment to innovation and culture.

The “𝐘𝐨𝐧𝐠𝐊𝐚𝐧𝐠 #𝐀𝐫𝐭𝐢𝐬𝐭𝐢𝐜 𝐅𝐥𝐚𝐯𝐨𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲” exhibition showcases collaborative achievements between students and local businesses, offering a diverse and immersive experience of Yongkang’s unique heritage to both domestic and international visitors.

The project echoes Mayor Chiang Wan-An’s vision for internationally friendly commercial zones, combining academic creativity with tourism promotion, and positioning Yongkang Street as a cultural emblem of Taipei.

中文：114級數位行銷設計專班畢業展「永康#藝遊味境」參與永康街振興活動
This article is simultaneously published in the 30th edition of the SDGs E-paper.