In order to build the academia and industry collaboration and to foster newly-established enterprises, Ming Chi University of Technology (MCUT), under the slogan of “Overturn, innovation, big-leading-small,” is in cooperation with OKmini, through which a brand new opportunity is about to bloom to join together both the small and medium enterprises and MCUT faculty. Both parties, together with Tsao-mu Cultivation Company, Ltd., held the inauguration ceremony in March, 2019 to implement the academia and industry collaboration within the framework of “physical retail store plus OKmini” intelligent retailing, where products from newly-established enterprises will be introduced.

In an attempt to adapt to the trend of AI technology, MCUT and OKmini have used intelligent marketing as the basis to combine a physical retail store and the OKmini vendor modulizaion, as well as to meet everyone’s needs on campus. Meanwhile, in partnership with Lai-lai (OKmart) Company, Ltd., MCUT’s four main schemes--AI intelligence, innovative incubation, owned media community and future life--are also underway to boost the energy of the innovative enterprise and to exploit new business opportunities.

Lai-lai Company, Ltd. has opened a physical retail store—OKmart and a mini convenience store—OKmini at MCUT, with the latter running from 10 p.m. The two stores altogether provide 24-hour high-quality services for students on campus. In the near future, Lai-lai will continue to work with MCUT Innovation and Incubation Center’s alumni enterprises to realize the big-leading-small cooperation, thus promoting the growth of small and medium enterprises.

MCUT Innovation and Incubation Center: http://incubator.mcut.edu.tw

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MCUT and OKmini promote “big-leading-small” intelligent marketing